| 1899 |
- Founder Kiyoto Ushiyama is born on October 8 in Suwa City, Nagano.
|
| 1911 |
- Founder’s wife, cosmetologist May Ushiyama, is born on January 25 in Hofu City, Yamaguchi.
|
| 1917 |
- Kiyoto Ushiyama travels to the United States to visit his father, starts his career in Hollywood as an apprentice to Sessue Hayakawa, the first Japanese international actor
|
| 1924 |
- Kiyoto Ushiyama returns to Japan.
|
| 1925 |
- Opened a beauty salon in Misaki-cho, Kanda, started manufacturing cosmetics beautician training.
- Introduction of permanent technology and machinery to Japan for the first time.
|
| 1925 |
- Beauty salon opens in Kanda Misaki-cho, Tokyo, starts training hairdressers and manufacturing cosmetic productsPermanent waving techniques and equipment are introduced in Japan.
|
| 1926 |
- Beauty salon opens in Karuizawa, Nagano, promotes new beauty regimen under guidance of American missionary and Japanophile Dr. Paul Rusch.
|
| 1927 |
- Hollywood Beauty Salon opens in Ginza, a trendsetting district of Tokyo.
|
| 1931 |
- Beauty research and cosmetics manufacturing laboratory opens in Higashi-Ginza, Tokyo.
- Hollywood Beauty Salon opens in Higashi-Ginza, Tokyo.
|
| 1933 |
- Eyelash and eyebrow growth enhancer Karren is released.
 - Karren
|
| 1935 |
- Hollywood cosmetics factory opens in Shiba Tamura-cho (now the business district of Nishi-Shimbashi), Tokyo.
|
| 1937 |
 - Mascara
|
| 1944 |
- Salons, school, and factory evacuate to Nagano during the Pacific War.
|
| 1945 |
- Cosmetics store opens in Suwa City, Nagano.
|
| 1950 |
- Cosmetics store opens in Suwa City, Nagano.
|
| 1951 |
- Hollywood Cosmetics Co., Ltd. is established in Roppongi, Tokyo.
|
| 1952 |
- Hair removal wax is released.
 - Hair removal
wax
|
| 1953 |
- Lanolin Hair Tonic in a pioneering milky cream formula is released.
 - Lanolin
Hair Tonic
|
| 1954 |
- Hollywood Beauty Salon Co., Ltd. is established.
|
| 1956 |
- Intensive hair growth enhancer Karren Tonic and powder perfume are released.
|
| 1960 |
- Orchid line enzyme facial pack is released.
 - Orchid line
enzyme
|
| 1962 |
- Chofu factory is completed.
|
| 1965 |
- Hollywood Beauty Center is erected.
|
| 1968 |
- Hollywood Cosmetics head office building is erected in Roppongi, Tokyo.
|
| 1971 |
- Kiyoto Ushiyama is awarded a Japanese Order of the Sacred Treasure, Fourth Class, for his long years of work and achievement in “public service”.
|
| 1973 |
- Health food May’s Beauty K is released.
|
| 1974 |
- Health food May’s Beauty line is released.
|
| 1975 |
- Ranimes line is released.
|
| 1980 |
- May’s Natural line is released.
|
| 1982 |
- Cecilia line is released.
|
| 1983 |
- May Ushiyama receives an Environmental Health Service Award from the Japanese Minister of Welfare.
|
| 1984 |
- Orchid line enzyme facial pack is released.
 - Lady
Chatterley
|
| 1986 |
- Chofu factory is extended to include a laboratory.
- Orchid Pickup Cream tube-type enzyme facial pack is released.
 - Orchid Pickup Cream
tube-type enzyme
facial pack
|
| 1988 |
- Beauty Life line is released.
- Hollywood Cosmetics head office building in Roppongi, Tokyo, is renovated.
|
| 1989 |
- High-end nourishing cream Créme de Royale is released.
- Health care green barley powder Green Green is released.
 - Créme de
Royale
|
| 1990 |
- Orchid Mask enzyme facial pack is upgraded and released.
 - Orchid Mask
|
| 1991 |
- Founder Kiyoto Ushiyama passes away.
- Seiichi Ushiyama is appointed president.
|
| 1996 |
- Natural EX line featuring coix seed is released.
- Avancé Inc. specializing in eye zone care is established.
|
| 2000 |
- Tama laboratory and factory is erected in Kawasaki City, Kanagawa.
 - Tama
factory
appearance
|
| 2001 |
- May Ushiyama is awarded a Japanese Order of the Sacred Treasure, Fifth Class.
|
| 2002 |
- Yoshifumi Shimizu is appointed president.
- May Ushiyama receives a Diamond Lady Award from the Japan Fashion Association.
|
| 2003 |
- Hollywood Beauty Plaza, an 11-story building, is completed
in the Roppongi Hills urban development mega-complex in
Roppongi, Tokyo.
- Classic line and high-end skin care product Essence de
Royale are releasedOrchid enzyme facial pack is upgraded
and released.
 - Orchid
enzyme
facial pack
 - Appearance
of new
headquarters
|
| 2004 |
- Katsutoshi Ushiyama is appointed president.
|
| 2005 |
- Bel Age line is released.
|
| 2006 |
- Natural EX line is upgraded and released.
|
| 2007 |
- Founder’s wife, cosmetologist May Ushiyama, passes away on December 13 at age 96.
|
| 2008 |
- New Ranimes line is released.
 - New
Ranimes
|
| 2009 |
- Bel Age Face White line is released.
 - Bel Age
Face
White line
|
| 2010 |
- New Orchid line is released.
- Orchid enzyme facial pack is upgraded and released
celebrating the 50th anniversary of its debut.
 - Orchid
enzyme
facial pack
 - New Orchid
|
| 2011 |
- Natural EX White line is released.
- Ranimes Day line is released.
- May Rose fragrance is released.
 - Natural EX
White line
 - Ranimes
Day line
 - May Rose
|
| 2012 |
- Orchid White line is released.
 - Orchid
White line
|
| 2013 |
- Duo Nourrissant line is upgraded and released celebrating the
88th anniversary of the company’s founding
  - Duo
Nourrissant
line
|
| 2014 |
- The birthday of May Ushiyama, January 25, was certified as the Beauty & Heal
thy memorial day.
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